marketing plan of a tourism company - 3127 Words

Marketing and Sales Management MBA 750 Green Meadows Travel and Tourism Marketing Plan Dr. Mamoun Akroush 1- Executive Summary and brief history Green Meadows Travel Tourism founded in 1995 under the ownership of Naori Group, it is a multiple function company offering a wide range of travel and tourism related services using two different business modules; by which it provides services to the public on behalf of suppliers such as airlines, car rentals, hotels, and package tours. In addition, they use their vast inventory of travel products to supply other travel agencies, tour operators and other travel businesses and to power B2C B2B websites. Green Meadows Travel Tourism locates in†¦show more content†¦2.1.1 Market segmentation and the target market Since most of Green Meadowss’ sales come up from the wholesaling function, they are mainly targeting the agencies that they already represent such as hotels, airline and car rental agencies. In addition, the Company is also targeting end users such as honeymooners and luxury cruise ships’ lovers by dedicating a special department for custom-designing packages that suit all of their clients’ wishes. 2.1.2 Market Demographics and Geographic: Since Green Meadowss serves as a sales agent for many international and regional travel airlines, so it is targeting passengers from all over the world and especially Passengers from the MENA Region in which it is actually operating, while 30% of its sales are in Jordan, so they are targeting areas covering most of Jordan from North to South. In addition, it is targeting people from different ages and various income levels. 2.1.3 Psychographic: Green Meadows meets the different customer’s lifestyles, tastes and wishes in offering customized trips depending on the customer wants, needs and demands and on their levels of income. 2.1.4 Consumer Behavioral factors: Due to the difficult economic situation that people are facing these days, customer’s income has a major factor in determining their consumption behaviours. In addition, Globalization and each customer tasteShow MoreRelatedThe Objectives Of The Marketing Strategy1722 Words   |  7 PagesThe objectives of the marketing strategy are: 1. To ensure that there are an increased number of U.S and international (Brazil, France, Canada, UK, USA) visitors and tourism suppliers. (It is recognized that the objective of each country is to increase visitation to its own nation. This strategy is designed to increase visitation to more than one country thereby adding value to the efforts of the company. 2. To determine how the Miami in a Click customers, using their resources, can contribute toRead MoreEmail Marketing In Travel And Tourism900 Words   |  4 PagesAnalyses results by looking for an e-mail marketing service that provides analytics tools, Use analytics to assess the effectiveness of e-mail marketing campaigns (Calculate the ROI) and adjust them for better results (SBDC, 2010). Rautanen, (2012) summarize that in general, while searching for alternative marketing and communication channels that have well established ROI (return of investment) none have come even close to email marketing. Simply, it is just so easy and cheap to do that even thoughRead MoreTaking a Look at Expedia Inc.885 Words   |  4 Pages1. Expedia.Inc is a travel website company which is localized in 29 countries with the headquarters in Bellevue. The American based company is the parent company of numerous travel brands including the Expedia.com. The website books the travel tickets, vacation packages, hotel reservations and a lot more services for its customers through the internet based tools and telephone. Expedia.Com was founded in 1996 as the division of Microsoft and further developed into the Current form of Expedia.ComRead MoreTourism965 Words   |  4 PagesmThe Ten â€Å"P’s† of Travel, Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell, Sr., PHD Marketing†¦ â€Å"†¦. to design a product/service combination that provides real value to targeted customers, motivates purchase, and fulfills genuine customer needs.† -James Makens et al., Marketing for Hospitality and Tourism, 1999 Ten â€Å"P’s† 1. 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First above all, I went trough friends who already had the experience for internships and they recommend me to apply in a several companies. As my mother tongue is Spanish I decided to choose those companies who worked with Spain or LatinRead MoreSports Infrastructure Legacy And Economic Legacy872 Words   |  4 Pageslegacies for Brisbane to host the 2024 Olympic Games, including sport infrastructure legacy, tourism legacy and economic legacy. Firstly, the sport infrastructure legacy is that Queensland Government Department of National Parks, Sport and Racing head office and Brisbane area office will be mainly in charge of the future use of these upgraded or new build sport facilities and venues by suitable legacy plans. According to Hartigan’s (2012) research on Brisbane’s existing venues for the Olympic, BrisbaneRead MoreBest Practices For Collaborative Marketing928 Words   |  4 Pagesorder to gain competitive advantage in an industry, best practices for collaborative marketing must be utilized. For the travel, tourism, and hospitality industry, best practices for the collaborative marketing process must be adopted in each of three key marketing management functions: marketing planning, campaign management, and customer analytics. First, however, those best practices for collaborative marketing must be identified and evaluated through a balanced scorecard approach (HeisterbergRead MoreJapans Economic E fforts After the Earthquake and Tsunami of 20111146 Words   |  5 PagesMarketing Japan: Towards a Better Future In the month of March 2011, Japan was struck hard by a natural disaster. This earthquake was known as the â€Å"Great East Japan Earthquake† which caused a tsunami (Euromonitor, 2013). Tourism in Japan was at a standstill for about year until 2012. During the year of 2011, Japanese people did not travel and â€Å"people refrained from leisure activities† (Euromonitor, 2013). About a year after the earthquake, tourism grew and there was â€Å"an increased desire to travel†Read MoreA Report Of Roger And Michelle Plan On Establishing Winery Coach Tours1241 Words   |  5 PagesAdelaide Hills wine touring business. Ownership structures are considered, whether a partnership or private company would be more beneficial, together with important elements of business establishment and legal considerations, success factors, and future possibilities. Information was gathered from a variety of sources including government organisations, primary sources, and the South Austral ian Tourism Commission which provided reliable information. Numerous media articles and websites were referenced

Strategic of HM - 4405 Words

Competitive environment analysis: HM Introduction We chose to write our report about HM for many different reasons. First of all, even if we focus on the French market, the fact that HM is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to face some difficulties, deeply linked with the industry (such as problems of relocations or competition from Chinese textile) that would help us understand a strategy better. Besides fashion is an unavoidable factor of our daily life. It always seemed interesting to analyze what stands behind the doors of a store in which we shop. Presentation of the brand HM is a Sweden†¦show more content†¦Textile industry is protected by a lot of patents to assure the authenticity of products and counter fakes. Environmental: It takes care of sustainable development and global warming, implemented indices of sustainable development. HM is an important firm, so it has the responsibility to integrate social and environmental concerns into their business operations. For example, they do not purchase raw materials like cotton and they collaborate with other organizations to help address those issues. The firm really plans to reduce its carbon dioxide emissions due to transport of HM’s goods. Corporate Social Responsibility (CSR) is one of the most important values of the firm. In 2007 they formulated their approach to climate change. They have considered the impact of their production and buying processes, transport and sales. They say that they will use these objectives and the information they gather to manage their carbon footprint and tackle climate change in the long term. Legal: It respects conventions linked with ILO (International Labor Organization) related to life conditions and rights of workers in application of local legislations, respect of legal length of work and wages according to current laws, children do not work, no discrimination, no forced work, application of local legislation on environment, importance of health and security. The firm has several agreements with providers which must sign HM’s â€Å"behavior code† for ex in 2006Show MoreRelatedH M s Strategic Goals2065 Words   |  9 Pages1. Introduction The company HM is a Swedish multinational corporation which lies in the fast-fashion industry which operates in 3900 stores in 61 different markets around the world. In 2015, it was ranked 21st in the best global brands with its next closest rival Zara ranked 30th and Gap is not even placed in the top 100 brands (Best Global Brands, 2015). In the past fiscal year, HM has generated high profits and its revenue reach $22.3bn (HM, n.d.). 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Nursing Clinical Reasoning Cycle

Question: Discuss about theNursingfor Clinical Reasoning Cycle. Answer: Introduction The clinical reasoning cycle is the process with the help of which nurses and other clinical staffs process patient information and undertake appropriate nursing activities based on the patients information (Salminen et al. 2014). The clinical reasoning cycle was developed by Levett Jones to help nurses in developing and exploring their clinical reasoning skills, which can have a significant positive impact upon the patient outcomes. In this assignment, a 20 years old patient has been focused to explore the cycle. Clinical Reasoning Cycle Consider the patient situation- The current patient is a 20 years old young woman Miss Lucy Wu. Miss Lucy is currently suffering from pneumonia. She is feeling tired, fatigued and having chest pain, while coughing. She has also reported the she is not willing to eat or drink. Currently her vital signs are- BP 140/70 mmHg, pulse 70 beats/minute, temperature 37.5C and respiratory rate 16 breaths/minute. In addition, she also declared that she is extremely sweating. She also reported that overnight she undergone a few episodes of vomiting and shaking chills; she vomited a large volume of greenish-yellow fluid, upon which she was brought to the emergency department. Collect cues- The patient Miss Lucy is a university student. She is a second year student of Bachelor of Business in the University of Tasmania. She is a single overseas student. She is the member of a Chinese family, living in Shanghai, China. Currently she lives in the Inverest apartments in Launceston, Tasmania. She has past history of tuberculosis and hay fever 10 years ago. She is also a hypertension patient for last 2 years and she is currently on medication. She is also allergic to aspirin and comes out in hives. According to her social history, she is a non-smoker, but drinks 1 to 2 standard white wines every night. She started to feel unwell after returning from Launceston. Process information- reviewing the information present for Miss Lucy; it has been revealed that she has allergic symptoms. Miss Lucy is currently suffering from pneumonia, the source of which is assumed to be her visit to her home, i.e. Shanghai, China. However, she does not smoke; thus, it has no influence upon worsening her respiratory system. Lucy has previous inflections with tuberculosis and hay fever, along with the allergic symptoms, her respiratory system has become sensitive towards infection by microbes (Marcum 2012). She has vomited a large amount of greenish yellow fluid, upon feeling sick in her stomach. Her symptoms became prominent upon reviewing her clinical signs of fatigue and tiredness, after returning from her hometown. Identify problems/issues- The key problem in the current case of 20 years of Miss Lucy is pneumonia. She is having several episodes of vomiting and shaking chills overnight, which are the key signs of pneumonia. The other key signs include tiredness, chest pain while coughing, unwillingness to eat and drink and excessive sweating. The reason behind the health problem is a bacterial infection, known as Streoptococcal pneumoniae. Her temperature was high at 0600 hours; pulse rate was 110, which was slightly high and temperature was 39 C, which is also high. However, these vital signs were under control, when monitored again at 0730 hours, as her pulse was 70 and temperature was 37.5 C. Therefore, all over her signs are normal, instead of the coughing, fatigue, sweating and chest pain, all of which are the symptoms of pneumonia. Establish goals- For ensuring the best nursing care to the patient, Miss Lucy; goals should be set according to her heath issues. Reviewing her current condition and previous health history, the following goals would be developed for her: To monitor her vital signs over every 30 minutes To assist in effective airway clearance To encourage patient to drink and eat adequately To educate patient regarding her health issue and care procedures (Marcum 2012) To manage acute pain Take action- Based on the above mentioned goals, the nursing actions would be undertaken for each goal. For instance, her vital signs including temperature, RR, BP and pulse rate would be measured frequently. The rate and depth of respiration would be assessed by auscultation of lung field (Blais 2015). To help her breathing, her head would be elevated on the bed and position would be changed frequently. Lucy would also taught regarding deep breathing exercise. To assist her with her chest pain, relaxation techniques or breathing exercise would be taught and comfort measures like back rubs, position changes, quite music and massage would be provided (Ishida et al. 2012). Chest pain would be measured frequently, but aspirin would be avoided to eliminate the chance of allergy (Audtat et al. 2013). To eliminate the risk of fluid deficiency, Lucy would be encouraged to consume at least 3000 mL/day. As she is unwilling to eat or drink, she would be advised to drink small amount of fluid o ver frequent intervals. If necessary, IV fluid supplement would be administered, upon getting consent from the appointed physician (Herdman 2011). In addition, a health promotion program would be arranged for her, to enhance her knowledge regarding pneumonia, importance of adherence with the therapy and prevention measures. Evaluate outcomes- Reviewing Lucys health issue and the interventions undertaken by the nurse, it has been evaluated that Lucy would have significant positive health outcomes with effective recover (Alfaro-LeFevre 2012). The outcomes would be in favour to the patient, ensuring her faster recovery. Reflection- Undertaking the clinical reasoning cycle, while dealing with the case of Miss Lucy Wu, the importance of the process has been understood. In addition, it has also been demonstrated that effective nursing skills and competencies as well as reviewing the in-depth information of the patient are required for gaining effective health outcomes for the patients (White and Ewan 2013). Conclusion It has been revealed from the assignment that clinical reasoning cycle is a systematic cyclic process, through which nurses collection information about the patient, collect and analyze background information, identify the issue, plan and implement interventions, evaluate an reflect on the process through the problem solving and critical thinking approach, which has been done for Miss Lucy effectively in the assignment. Reference List Alfaro-LeFevre, R. 2012.Applying nursing process: the foundation for clinical reasoning. Lippincott Williams Wilkins. Audtat, M. C., Laurin, S., Sanche, G., Bque, C., Fon, N. C., Blais, J. G., and Charlin, B. 2013. Clinical reasoning difficulties: a taxonomy for clinical teachers.Medical teacher,35(3), e984-e989. Blais, K. 2015.Professional nursing practice: Concepts and perspectives. Pearson. Herdman, T. H. (Ed.). 2011.Nursing diagnoses 2012-14: Definitions and classification. John Wiley Sons. Ishida, T., Tachibana, H., Ito, A., Yoshioka, H., Arita, M., and Hashimoto, T. 2012. Clinical characteristics of nursing and healthcare-associated pneumonia: a Japanese variant of healthcare-associated pneumonia.Internal Medicine,51(18), 2537-2544. Marcum, J. A. 2012. An integrated model of clinical reasoning: dual?process theory of cognition and metacognition.Journal of evaluation in clinical practice,18(5), 954-961. Salminen, H., Zary, N., Bjrklund, K., Toth-Pal, E., and Leanderson, C. 2014. Virtual patients in primary care: developing a reusable model that fosters reflective practice and clinical reasoning.Journal of medical Internet research,16(1), e3. White, R., and Ewan, C. E. 2013.Clinical teaching in nursing. Springer.