Strategic of HM - 4405 Words

Competitive environment analysis: HM Introduction We chose to write our report about HM for many different reasons. First of all, even if we focus on the French market, the fact that HM is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to face some difficulties, deeply linked with the industry (such as problems of relocations or competition from Chinese textile) that would help us understand a strategy better. Besides fashion is an unavoidable factor of our daily life. It always seemed interesting to analyze what stands behind the doors of a store in which we shop. Presentation of the brand HM is a Sweden†¦show more content†¦Textile industry is protected by a lot of patents to assure the authenticity of products and counter fakes. Environmental: It takes care of sustainable development and global warming, implemented indices of sustainable development. HM is an important firm, so it has the responsibility to integrate social and environmental concerns into their business operations. For example, they do not purchase raw materials like cotton and they collaborate with other organizations to help address those issues. The firm really plans to reduce its carbon dioxide emissions due to transport of HM’s goods. Corporate Social Responsibility (CSR) is one of the most important values of the firm. In 2007 they formulated their approach to climate change. They have considered the impact of their production and buying processes, transport and sales. They say that they will use these objectives and the information they gather to manage their carbon footprint and tackle climate change in the long term. Legal: It respects conventions linked with ILO (International Labor Organization) related to life conditions and rights of workers in application of local legislations, respect of legal length of work and wages according to current laws, children do not work, no discrimination, no forced work, application of local legislation on environment, importance of health and security. The firm has several agreements with providers which must sign HM’s â€Å"behavior code† for ex in 2006Show MoreRelatedH M s Strategic Goals2065 Words   |  9 Pages1. Introduction The company HM is a Swedish multinational corporation which lies in the fast-fashion industry which operates in 3900 stores in 61 different markets around the world. In 2015, it was ranked 21st in the best global brands with its next closest rival Zara ranked 30th and Gap is not even placed in the top 100 brands (Best Global Brands, 2015). In the past fiscal year, HM has generated high profits and its revenue reach $22.3bn (HM, n.d.). In terms of profitability, Zara is consideredRead MoreStrategic Management: HM and Zara14590 Words   |  59 PagesIMPORTANCE OF STRATEGIC MANAGEMENT A case study of HM Ding Huiru Business Administration Bachelor’s thesis International Business April 2011 2 SAVONIA UNIVERSITY OF APPLIED SCIENCES SAVONIA BUSINESS Degree Programme, option International Business Author(s) Ding Huiru Title of study The importance of strategic management, Case study of HM Type of project Date Pages Thesis 27.4.2011 59+12 Supervisor(s) of study 1st Antti Iire 2nd Anneli Juutilainen Abstract Executive organization HM in KuopioRead MoreANALYSING THE RELATIONSHIP BETWEEN STRATEGIC MANAGEMENT AND LEADERSHIP1517 Words   |  7 Pagesï » ¿ANALYSING THE RELATIONSHIP BETWEEN STRATEGIC MANAGEMENT AND LEADERSHIP The objective of this essay is to analyze the relationship between strategic management and leadership in an organization, to discuss its link as well as the impact and how leadership styles are adapted specifically in HM (Hennes and Mauritz). 1.1.1 The link between Management and Leadership Strategic management and good leadership play an important role in meeting the organization’s objective. The management is linked to processesRead MoreStrategic Human Resource Management ( Shrm ) Essay1470 Words   |  6 PagesLiterature Review Research indicates that strategic human resource management (SHRM) in nonprofit organizations has become increasingly more necessary. Nonprofit organizations (NPOs) are facing increasing demands to become more efficient and more effective (Ridder, H., Piening, E.P, Baluch, A. M., 2011) in order to keep up with the ever-changing environments of non-profits due to political, environmental and/or social changes. NPOs are different than regular for-profit businesses as they haveRead MoreMarketing Plan For H M s Business Strategy1556 Words   |  7 Pagesof a new range supporting HM’s business strategy in Algeria. Executive Summary This marketing plan made for HM s new product range set to introduce in Algeria. It describes the role of the marketing plan and its connection with HM corporate strategy in terms of supporting strategic objectives and analysing external and internal environment to support the setting of corporate objectives. This report identifies the most adequate new product development strategy for HM test marketing and crowdsourcingRead MoreStrategic Capability And Competitive Advantage1489 Words   |  6 PagesQ2. Strategic capabilities are capabilities that help the organisation to have long term survival and competitive advantage (Johnson, Whittington, Scholes, Angwin, Regner, 2014, pp. 70). Competitive advantage is defined as dominance of an organisation with regard to at least one product attribute over rivalries (Johnson, Whittington, Scholes, Angwin, Regner, 2014, pp. 70). The goal of every organisation strategy is to achieve or sustain its competitive advantage (Johnson, Whittington, Scholes, AngwinRead MoreThe Importance Of Risk Management Function Within Businesses1044 Words   |  5 PagesA: State-of-the-Art-Review Risk Management is the process of recognising, measuring, and handling the risks that an organisation faces. As the outcomes of business activities are uncertain, there are some forms of risk taking place, for example: strategic failures, operational failures, financial failures, market disturbances, environmental disasters, and regulatory violations. (Lexicon.ft.com, 2015). Trends Many institutions have evolved into more complex and sophisticated when it comes to riskRead MoreExecutive Summary: HM Conscious Actions and Sustainability Report 20111578 Words   |  7 PagesHamp;M Conscious Actions and Sustainability Report 2011: Executive Summary This report was completed to focus on multi-national retail company, Hamp;M, and their quest for producing high-quality production while aiming to achieve sustainability and environmentally conscious goals. Hamp;M is valued for their quality fashion while still providing affordability to consumers. They partake business in 43 different countries on 4 separate continents and have about 8.7 million Facebook fans as of 2011Read MoreLogistics HM Versus Zara1515 Words   |  7 Pagesdistribution groups in the entire world. Zara has clothing, shoes, handbags and furniture. There are over 3.000 Zara stores around the world, 205 Zara Kids stores and 272 Zara Home stores. This means that Zara is larger than the American Gap and Swedish HM! Zara launches about 12.000 collections each year (1000 each month)! Most other clothing stores try to predict the trends in fashion, because they need 6 months to one year to develop a clothing line. Zara on the other hand, only needs a month toRead MoreMarketing Planning Of H M986 Words   |  4 Pagesmarketing planning Organisation capabilities The Capabilities of HM they have very good marketers in Adverting create a recycle Fashion in designs. HM has good Excellent skills in customers service they have a Fashion collection for very good value. The Capabilities of HM combines ware with the physical infrastructure shops in the high street and win capitals in the world fashion window shop design. Over the next few three years HM aims to becoming more competitive winning competitive they are